FRESH & ABOVE.
Started and inspired in Durban, South Africa with just a vision and a dream to be over or more than being "fresh". What better way to live this life being Fresh & Above. Our brand is not for any or everybody. We speak and appeal to those who are the most improved, the forward thinkers, the hustlers and go getters, those most likely not to succeed but have made it against all odds. In this life no one will believe in you until you become somebody, well we do. Live your dream today, think of a world way beyond.